The Importance of Newsletters

If you don't have a newsletter, you're probably losing sales. Why? Because people are more likely to read news than they are to read ads. And it doesn't matter how much they need the product you're selling - if no one sees the pitch, you won't sell.

How do You Make a Newsletter Sell?

Again - people have to see it and read it. The only way to make people read your newsletter is by publishing something they're interested in. And a lot of times this excludes your product. You're selling industrial valves? You know you have the best valves out there and no one can beat your price? You know scores of clients who couldn't run their machines without your valves? Newsflash- no body cares...not even your clients.

Let's give them something to talk about

So talk to something they do care about. If you're selling industrial valves, your newsletter should tell them 5 quick ways to increase their machinery output. Tell them how to make a work day more exciting. Tell them how to get along with their boss.

But throughout your newsletter articles, insert your little pitches without offending people.  Be creative and weave it into your stories.  Working off the examples above: One of the ways to increase your output is to make sure your valves are working properly. Having a pizza party in the cafeteria can make the day more exciting...but a busted valve can ruin it all. Your boss wants to see profit...not broken down machinery.

Make your newsletter 95% content and 5% ad

This is the formula to keep them reading. Whether you're publishing an online e-zine or a printed newsletter, you have to limit your ads. One sales pitch per article. And how do you sneak the ad in without losing your audience? That's where this article turns into an ad. You contact Copy For Sale, because we have a team of writers who know how to sell without selling. Click here for creative newsletter articles- turning readers into buyers.